Product UX
Product discovery, detail pages, baskets and checkout journeys designed to reduce friction.
When a site needs products, payments, bookings, calculators, member features or integrations, I scope the functionality first and build the experience around how customers actually use it.
Product discovery, detail pages, baskets and checkout journeys designed to reduce friction.
Payment-provider integration and clear purchase flows, with third-party transaction and platform fees kept separate.
Calculators, configurators, bookings, advanced forms, gated areas and project-specific interactions.
APIs and service integrations where the business needs data or actions to move between systems.
Product/service architecture, metadata, canonicals, schema where appropriate and index control for dynamic pages.
Responsive interfaces and careful asset loading so the visual experience does not unnecessarily block shopping.
Model Depot UK is a live ecommerce website I built for a UK model retailer, including product search, customer tools, category/brand/scale discovery, Kit Finder, Collector Hub, comparison, order tracking and a substantial guide library.
An ecommerce site is more than a product grid. The important questions are what you sell, how customers choose, how stock and fulfilment work, which payment provider is appropriate and what needs to happen after an order. Those decisions shape the technology and the quote.
Advanced projects start from £350. A compact store or custom tool may stay close to that starting point; larger catalogues, substantial automation, membership logic, unusual integrations or bespoke back-office workflows can require more work. The scope, dependencies and agreed build price are set before development begins, so “from £350” never means an open-ended bill.
Good ecommerce UX removes uncertainty. Product information should be easy to compare, key policies should be discoverable before checkout, mobile controls should be comfortable to use and calls to action should stay obvious without becoming aggressive.
Motion and visual effects can still be part of the experience, but they are used where they add confidence, orientation or brand value rather than getting between a shopper and the buy button.
Technical ecommerce SEO needs more care than a brochure site because products, categories, filters and parameterised URLs can create duplication. The build can use clean URL structures, canonical signals, structured product data where valid, useful category copy and crawl controls suited to the platform.
That does not replace ongoing content, authority building or merchandising, but it gives the site a much stronger technical starting point.
Advanced and ecommerce projects start from £350. The final build price depends on catalogue size, checkout, integrations and custom functionality and is agreed before work begins.
No. Fees charged by payment providers, ecommerce platforms or third-party services are separate from the Websites by Sam build and managed-service price.
Yes. Booking journeys, custom calculators, advanced forms and API integrations are examples of features that can be scoped into an advanced build.
The managed service is £30/month for hosting, SSL, backups, security upkeep and routine supplied content changes. New features, major redesign work, domain registration, payment-provider fees, ecommerce-platform fees and paid third-party services are separate unless they are explicitly included in your agreed scope.
Send the business name, current website or social account and a rough idea of what you need. I can shape the rest with you.
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